Jaguar Land Rover is up for something big again. Just recently, the British automaker embarked on a new mission—a three-year collaboration at an advanced interactive experience, 007 Elements in Solden, Austria.

The widely celebrated car manufacturer has had an official product-placement agreement with the Bond franchise since the beginning of the Daniel Craig era in 2006 with Casino Royale, when it was part of Ford's Premier Automotive Group (PAG).

However, JLR vehicles have been featured in Bond films for a long time. The marque caught the attention of the world when its Range Rover convertible first starred in Octopussy in 1983.

Installation of the 007 Elements is located at the top of the 3050m Gaislachkogl peak, next to the restaurant that was featured as the Hoffler Klinik in Spectre.

Among the interactive displays that people can see include JLR exhibits as well as the Range Rover Sport SVR and the Land Rover Defender used in the movie, Spectre.   

Visitors will also see other JLR stuff associated with Bond, including state-of-the-art artificial intelligence systems and a 90kWh Li-ion battery from an electric Jaguar I-Pace which was used to power a wireframe model of the C-X75 concept car, which was used for the car-chase sequence through Rome in the movie. 

 

 

Source: https://bit.ly/2qnJCNM