In an attempt to fight motion sickness, Jaguar Land Rover has recently pioneered a cutting-edge technique that could decrease cases of motion sickness by up to 60 percent.

Motorists are less prone to motion sickness, but passengers are highly susceptible to it. This is why the move towards autonomous cars has paved the way for increased funding and interest in searching for a cure for this condition.

Utilizing various test vehicles and other Jaguar Land Rover facilities, the company's wellness research engineer, Spencer Salter has devised a way to gauge what he calls 'an individual wellness score', or a gauge of a person's vulnerability to motion sickness, also known as kinetosis.

A device that is still in development and with undergoing patent approval calculates this score, which is why the details are patchy, but the technology employs non-invasive biometric sensors that record physiological signals. Through merging this data with dynamics and motion data, the car is able to detect when someone is having motion sickness even before they experience any symptoms.

The sensors, which will be placed somewhere discreet in the car, capture scores which are then put through a complicated algorithm by the vehicle's computer. Then, the cabin and dynamic features are adapted in accordance with that individual's score. These settings are saved for future journeys.

Through adaptation of the driving and cabin environment to the needs of an individual, Jaguar Land Rover states that this 'wellness score' technology can decrease motion sickness by 60 percent.

 The groundbreaking technology is anticipated to be deployed in Jaguar Land Rover cars over the next three to five years.