The British automaker Jaguar Land Rover is having trials to provide an innovative process of recycling that would convert plastic waste into a new premium grade material that could be a part of future vehicles. The brand is part of a pilot project known as ChemCycling that upcycles domestic waste plastic, which otherwise ends up for landfill or incinerators, into a new high-quality material.

The waste plastic is converted to pyrolysis oil using a thermochemical process. This secondary raw material is then fed into BASF’s production chain as a replacement for fossil resources; gradually producing a new premium grade that replicates high quality and performance of ‘virgin’ plastics. The final product can be tempered and colored making it ideal to use for the next generation dashboards and exterior components in Jaguar and Land Rover models.

Jaguar Land Rover already achieved its 2020 target for Zero Waste to Landfill for UK operations, which includes the removal of 1.3 million m2 that translates to 187 football pitches of plastic from its manufacturing lineside and replacing 14 million single use plastic items in business operations.